Professionals in Transition
Monday, June 19 10:00 am to Noon Hilton Branch
The Value Proposition: Why Do People Say Yes?
The essence of marketing is the message. The essence of the message is the value proposition. Learn how to articulate a forceful value proposition so that clients, hiring managers or decision-makers can determine how you align with the needs of their organizations. The presentation includes both the conceptual and practical aspects of the value proposition, including its 4-part structure, methods for intensifying the force of the statement, and techniques for deploying a well-crafted value proposition across print, online, and verbal channels.
Presenter Chip Hartman was one of four lead web developers who built AT&T’s first internal news portal, The InfoCenter@AT&T. His business, ChipHartman.com, provides branding and value proposition development services.