The McRib is returning

Apparently the McD’s near my parents have them.  I will be visiting often.  

My score was in Easton PA.

mrincredible said:

When the onions are nice and crisp, and the Taylor ham is nice and lean. They're so perky. I love that.

They had it in the sign in front of the building that the McRib was back. But it didn't appear on any of the menu boards inside. Which is funny because they were the new flatscreen menus that can easily be changed with specials and new menu items.

It's funny because it's a pretty unremarkable sandwich. But they've managed to create this marketing energy by capitalizing on planned scarcity. The internet and social media play a big role, and for a month or so McDonald's gets a ton of free publicity. Pretty ingenious if you ask me. It worked on me .... I drove a few miles out of my way thanks to that McRib locator website (although I did it ironically so it's okay).

DaveSchmidt said:

Trust me on this. Scrapple is not chewy.

 I will trust you on this.

The patty has the consistency of a burger. I think it's ground rib meat pressed into the patty shape. So it's like a pork burger with pickles, onions and barbecue sauce. 

The sauce itself? Not really any different from Sweet Baby Ray's. 

Train_of_Thought said:

I worked at McDonald's for a few months when I was 17, during which the McRib was first introduced. It was a freaking sensation. And I can say, having handled the underlying "meat," that I had no idea from what it was/is made. We had great laughs, though, even back then, at how it was molded to look like rib bones jutting out.

I just visited that "McRib locator" site, and my h.s. job Mickey D's IS one of the 5 nearest to here carrying the McRib! (about 40 miles)

Any sightings?  Looks like there's no locations near us according to the locator:

https://mcriblocator.com/map.html

I understand the “limited time only” aspect to generating excitement, but there’s no way I’m driving 20 miles for a stupid McRib.

You’d think they’d have them everywhere so they could sell lots of them.

jimmurphy said:

I understand the “limited time only” aspect to generating excitement, but there’s no way I’m driving 20 miles for a stupid McRib.

You’d think they’d have them everywhere so they could sell lots of them.

 I think if they were everywhere they wouldn't sell many at all. It's a marketing gimmick designed to generate free publicity and a sense of fun. They're capitalizing on the scarcity-by-design and creating a bit of a modern legend. 

And yes, I succumbed to the hype and drove four miles out of my way to have one. And I posted about it online, including a picture.  So magnify that over thousands of social media accounts and maybe next time they bring it back, they do so around our part of the state and lots of people who wouldn't ordinarily go to a McDonald's make it a point to seek one out. And maybe drag their family or friends along.

And I'm pretty sure it doesn't cost McDonald's much at all. It's a social media campaign.

I’d ordinarily not go to a McDonald’s, but might for the novelty of the McRib. But I’m not gonna go outta my way to find it.

I suppose this qualifies as thread drift, but all this hubbub over something you won't even consider driving 1/2 hour to get? Anyhow: This little item is available by special order at every McD's, but Northfield doesn't tack on charges for the lettuce or Special Sauce...

-s.

soda said:

I suppose this qualifies as thread drift, but all this hubbub over something you won't even consider driving 1/2 hour to get? Anyhow: This little item is available by special order at every McD's, but Northfield doesn't tack on charges for the lettuce or Special Sauce...

-s.

I'm really surprised they'll do that for you. Back in the day (Belmar McDonald's on the beach, circa late 80's), you could always leave an item OFF a sandwich, but adding items wasn't allowed at all. 

kenboy said:

I'm really surprised they'll do that for you. Back in the day (Belmar McDonald's on the beach, circa late 80's), you could always leave an item OFF a sandwich, but adding items wasn't allowed at all. 

 It's a Special Order, and the McD's on Rte 10 DOES charge for additions, but so far I've just been charged for a regular McDouble on Northfield...

-s.   BTW:

all I know is that I want a Big Mac right now

You want fries with that?

&, Is that for here?

-s.

mrincredible said:

You want fries with that?

 don't upsell me!

Well - it just doesn't look like it's going to be anywhere close - here are the latest results.

All right my friends, the time of year is approaching.

https://www.cnbc.com/2020/10/30/mcdonalds-brings-back-mcrib-nationwide-for-the-first-time-since-2012.html

I'm not sure if I will feel the need for one this year. Last year's foray might hold me for a few more years.

mmmm, nothing like a restructured boneless pork patty.

It's all about the restructuring.

ml1 said:

sounds like you should just order the McRib, hold the rib.

That's how I feel about a sausage and pepper sandwich.  Every time I go to the shore, I am drawn by the smell of the sausage and pepper sandwiches.  And when I order them, I'm disappointed.  I really just want the onions and the peppers on a really good roll.

And regarding the McRib, I'm pretty sure I've never eaten one.  The notion of a "pork patty" is just off-putting.  And I'm not a food snob.  Every so often I'll have a Big Mac or a Quarter Pounder, and when I'm traveling, if there's a McD's in the airport, it's a bacon, egg and cheese biscuit for breakfast.  I love diners and dives, and even White Castle.  But a McRib?  No thanks, the idea gives me the willies.

 But the sausage and pepper sandwich at the sure is one of the best bargains you can get. It lasts quite a few hours.

The best Micky D special is the New England McLobster.  $8.00 of heaven. 

ml1 said:

DaveSchmidt said:

> scrapple

< Taylor ham

The pickles and onions make it. Give me McRib sauce on a shoe with pickles and onions and I’ll eat it.

sounds like you should just order the McRib, hold the rib.

That's how I feel about a sausage and pepper sandwich.  Every time I go to the shore, I am drawn by the smell of the sausage and pepper sandwiches.  And when I order them, I'm disappointed.  I really just want the onions and the peppers on a really good roll.

...

Formerlyjerseyjack said:

ml1 said:

sounds like you should just order the McRib, hold the rib.

That's how I feel about a sausage and pepper sandwich.  Every time I go to the shore, I am drawn by the smell of the sausage and pepper sandwiches.  And when I order them, I'm disappointed.  I really just want the onions and the peppers on a really good roll.

And regarding the McRib, I'm pretty sure I've never eaten one.  The notion of a "pork patty" is just off-putting.  And I'm not a food snob.  Every so often I'll have a Big Mac or a Quarter Pounder, and when I'm traveling, if there's a McD's in the airport, it's a bacon, egg and cheese biscuit for breakfast.  I love diners and dives, and even White Castle.  But a McRib?  No thanks, the idea gives me the willies.

 But the sausage and pepper sandwich at the sure is one of the best bargains you can get. It lasts quite a few hours.

 Kinda like the $1.50 Costco hotdog. 

drummerboy said:

This is exactly right.
They always screw up the sausage part.

 How can you mess up sausage? Recipe for  Italian sausage:

1. Put on heat until slightly brown and crispy

2. Eat 

3. Regret

https://mcriblocator.com/

jamie said:

Well - it just doesn't look like it's going to be anywhere close - here are the latest results.

 Covering all the bases in Princeton?

I saw the sign flashing "McRib is Here" (or something to that effect) at the McDonald's across from the Zoo.

I have not gone to MDs voluntarily since 1974.  Thus, who cares????