I've started to see a few "amp" links pop up in posts, and when I expressed my opposition to them, @drummerboy suggested I start a thread explaining a bit more.
This is mostly true. In part its because the standards you have to follow mean a smaller page weight (as in, less bytes, and so less data over the network). In part its also because Google can then serve your pages directly from their own servers.
The second part -- the hosting of content on Google's own servers -- is even more worrisome.
Here's a regular link:
And here's the AMP version:
Notice how the second is served not from NYT, but from Google. The idea of such a powerful private company using its weight to, shall we say "suggest" people change their websites to align with Google-preferred standards, and then for Google to then take advantage of that to redirect web traffic through their own servers, so futher increasing their leverage over the overall web, raises concerns.
The AMP site: https://amp.dev/
A criticism of AMP I largely agree with: https://www.theregister.co.uk/2017/05/19/open_source_insider_google_amp_bad_bad_bad/ (I have no idea what kind of out The Register is -- I've read this particular article and liked it but can't say I know this publication outside of this)
A bunch of threads discussion AMP on Hacker News, for those wanting to dive really far into the whole controversy: https://hn.algolia.com/?q=Google+AMP
Thanks for starting the thread. I have some reading to do before I can comment,
I didn't understand much of what PVW posted but when I clicked on the AMP link I saw ads for used cars and earlier today I was looking at a website for used cars.
Yeah, that's not a function of AMP so much as it is the pervasiveness of tracking cookies which keep track of your browsing activity. I think AMP just makes it more efficient/easier (for Google anyway) to track what you do, but they can do it without AMP.
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